Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.

VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.

As a car dealership, how can I get more trade-in appraisal appointments?

The biggest challenge for a dealership website is converting visitors into customers. One of the best ways, is to ensure that people visiting your site can quickly and easily find what they are looking for- so they can give you an in-person visit.

So how can a dealership presence online make the customer journey as pleasant and rewarding as possible? 

The purpose of extensions, used on Google's search results page by advertisers, is to expand your ad with additional information. It gives people more reasons to choose your dealership with extra real estate on the search results page and typically increase ads’ click-through-rate by several percentage points.

As Google continues to innovate the search experience for users, they have officially launched a text ad extension, Pomotion Extensions.

I think we all agree that reviews are an important part of digital marketing.  More and more research shows that reviews influence where customers want to do business.  So how can you get more Google Reviews, well - here is a simple way for intice dealers to get more Google Reviews with no effort.

You've spent what seems like a lifetime strategizing your dealership's digital presence ensuring every part of your strategy is ready to win the battle.

Weekly Thought-Starter

Want more traffic to your showroom this weekend, you'd better start planning for it now.  Here's a step-by-step plan to set more appointments and get them to show with intice!

VDPs (Vehicle Details Pages) and their lead conversion forms included are typically the #1 source for leads from a dealership website. In fact, 94% of customers are looking at inventory online before buying a vehicle.

All dealerships have recognized this higher demand in consumer behavior which has caused the atypical VDP page to become overweight with content.

Shopping for a car starts way before a visit to the dealership. Today’s consumers rely heavy on digital, and especially mobile, when making decisions for their auto purchase journey. In order to dominate in today’s digital age dealers need to start re-evaluating their entire digital strategy and recognize the drastic changes in consumer behavior.