Your VDP needs HELP!

by David Farmer on December 07, 2018

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Dealmaker - a Digital Retailing application by intice.

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intice® INSIGHTS: Trademaker Overview

by David Farmer on November 30, 2018

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Trademaker, the premier Trade Evaluation Tool for your Dealership's website

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intice® INSIGHTS: Trademaker

by David Farmer on November 20, 2018

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Trademaker, the premier Trade Evaluation Tool for your Dealership's website

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intice + MightyHive partnership use Google Optimize to improve dealership conversion rates.

by David Farmer on August 10, 2018

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Partner Details

Partner name: MightyHive

Partner Website URL: https://www.mightyhive.com

MightyHive has a dedicated team of CRO specialists, Developers, Web Analysts, UI/UX and Creative Designers, and Account Managers to identify opportunities and develop advanced roadmaps for optimization and personalization experiments while following best practices. MH helps clients define and quantify their business goals, create data-driven experiments to maximize ROI across their web and mobile properties, and up-level internal teams to become more sophisticated digital marketers. 

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Mightyhive Creative Solutions puts intice in the driver's seat

by David Farmer on July 10, 2018

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Analog Retailing to Digital Retailing

by David Farmer on June 05, 2018

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Learn why it is a must for dealerships to optimize their website for the online buyer.

In this pre-recorded presentation by David Farmer, CEO of intice, you will learn 3 compelling reasons why now is the time to optimize your dealership website for online buying.

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This is a Game Changer:  In-Market Audiences for Search

by David Farmer on May 24, 2018

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Google has the ability to identify people as In-Market based on a ton of signals.  Now you can target only customers that are in-market and ready to buy in Search.

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3 Steps to Evolve Auto Industry Marketing

by David Farmer on May 24, 2018

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Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways.  Specifically with the goal to organize their infrastructure  from multiple sources to generate consistency across marketing messages.

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The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem.

by David Farmer on May 18, 2018

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Car buying behavior is changing in ways that will disrupt the existing dealer model.  Amazon-like buying experiences have conditioned buyer's expectations.  To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior.  Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

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“I’m just looking” is equal to a SRP View.

by David Farmer on May 01, 2018

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inspired by and featuring content from Alex Veal,  VP of Ops, intice.

“I’m not buying today” is a customer who views a few vehicles and leaves your site without converting to a lead.

Installment Number One of the intice Google Analytics Project for the Dealership Manager Series:

To have a strong working knowledge of marketing today, it is important to understand the role that data analytics play in it.   Specifically an understanding what constitutes success is paramount to navigating today's world of digital marketing.  Many of the marketing gurus may not have the personal experience with selling cars in the real world and lack the insights that are important when defining the success of Automotive Digital Marketing for Dealership Managers.  In this series; Google Analytics for the Dealership Manager, we aim to demystify Google Analytics, educate Dealership Managers and create useful ways to gain insights from GA and apply them to daily decision making.

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