It's 2015 - stop marketing like it's 1985.
Think about it and ask yourself how were auto dealers advertising in 1985*. TV, Radio & Print made up the majority of a dealer's advertising budget with a focus on events and campaigns.
Fast forward 30 years and ask yourself if consumers are still digesting content the same way. I think everyone would agree with us that consumers today are not consuming media like they did in 1985 - so why would a dealership today still be advertising the same way. If you are - stop it. Traditional Media, Broadcast TV, Cable TV, Direct Mail, Newspaper and Radio is not how people are consuming media. Netflix, YouTube, Hulu, Google, Facebook, Twitter, Pandora, iTunes, Snapchat. This is where people are.
Since the advent of the internet in 1993 and the iPhone in 2007, we live in a completely different world now that we did then. And as dealers you need to advertise in a completely different way. When dealers ask us for recommendations for advertising and marketing we tell them that you should transition to 100% digital.
*Don't be this guy!!!*
Google recently released paper on 5 moments a brand must own in the automotive space, we agree.