When potential customers walk onto the showroom floor, you’re ready to qualify and engage them with direct eye contact and firm handshake. But hundreds of leads are also entering your “virtual showroom” daily through your website and third-party lead providers. Qualifying, engaging, and nurturing them is a huge challenge simply because there isn’t enough time to personally contact and qualify every lead. You end up playing an endless game of phone and email tag with unresponsive leads when your time would be better spent focusing on leads with intent to buy.
The purpose of our technology which is installed on your dealership's website is to bring in more qualified internet leads into the showroom. Sometimes, some of those customers who have inquired about their trade-in value or who have claimed their incentive offer online, don't end up at your dealership for one reason or another. Fortunately, thanks to our Dealer Portal, you can easily identify and build a list of those leads with the intent to buy or intent to make a trade appraisal appointment.