7 Ways to Increase Customer Engagement on Your Website

by Marissa Marazzi on August 18, 2016


As an automotive professional, you don’t need statistics to confirm that your dealership website and digital presence can either break you or make you.

Here’s how successful automotive dealerships make the most out of every customers’ digital interactions:


1. Build a relationship early in the purchase journey. 


2. Be the ever-present bird that gets the worm. 


3. Harness the power of personalization. 


4. Create an online experience. 


5. Streamline shoppers path to purchase. 


6. Have a strong call-to-action on your website aka "why your dealership" message. 


7. Use incentive marketing on your website to drive in qualified traffic. 


Key Takeaway: 

Always put enough signage on the highway to keep drawing shoppers down YOUR path to purchase.


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Topics: Best Practices, digital marketing, Digital Marketing Strategies, How To