As an automotive professional, you don’t need statistics to confirm that your dealership website and digital presence can either break you or make you.
Here’s how successful automotive dealerships make the most out of every customers’ digital interactions:
1. Build a relationship early in the purchase journey.
2. Be the ever-present bird that gets the worm.
3. Harness the power of personalization.
4. Create an online experience.
5. Streamline shoppers path to purchase.
6. Have a strong call-to-action on your website aka "why your dealership" message.
7. Use incentive marketing on your website to drive in qualified traffic.
Always put enough signage on the highway to keep drawing shoppers down YOUR path to purchase.