David Farmer

David Farmer is the Founder and CEO of intice, Inc., a technology company in the automotive digital marketing industry. An entrepreneur and pioneer at heart, David has a passion for the automotive industry, technology and marketing and has more than 20 years direct experience in automotive retail.

Recent Posts

5 Things I learned from the Google Premier Partner Summit

by David Farmer on October 06, 2017

[fa icon="comment"] Leave a Comment

Earlier this year intice earned the Premier Google Partner Badge for our Search Engine Marketing Solution ingauge.digital.   We are proud of this achievement and we continue to aspire to maintain this award by serving our dealer clients with the highest level of strategy and service.

Read More [fa icon="long-arrow-right"]

Use an Incentive to Convert Leads: Why Your CTA is NOT WORKING!

by David Farmer on September 25, 2017

[fa icon="comment"] Leave a Comment

Q:     WHY USE AN INCENTIVE?

A:     BECAUSE THEY WORK!

The Incentive Marketing architecture is a powerful tool for affecting behavior. 

In order to convert anonymous website visitors into leads and encourage them to “give up their information” and “commit” to actually coming in store, you need to offer them something in return.

Read More [fa icon="long-arrow-right"]

WTF is VDP Retargeting & why should I care?

by David Farmer on June 13, 2017

[fa icon="comment"] Leave a Comment

VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.

 

Read More [fa icon="long-arrow-right"]

intice Tip of the Week:  Get More Trade-In Appraisal Appointments Now!

by David Farmer on May 25, 2017

[fa icon="comment"] Leave a Comment

As a car dealership, how can I get more trade-in appraisal appointments?

Read More [fa icon="long-arrow-right"]

intice Tip of the Week: How can intice® get you more Google Reviews?

by David Farmer on May 17, 2017

[fa icon="comment"] Leave a Comment

I think we all agree that reviews are an important part of digital marketing.  More and more research shows that reviews influence where customers want to do business.  So how can you get more Google Reviews, well - here is a simple way for intice dealers to get more Google Reviews with no effort.

Read More [fa icon="long-arrow-right"]

intice Tip of the Week: Setting Appointments for the Weekend!

by David Farmer on May 10, 2017

[fa icon="comment"] Leave a Comment

Weekly Thought-Starter

Want more traffic to your showroom this weekend, you'd better start planning for it now.  Here's a step-by-step plan to set more appointments and get them to show with intice!

Read More [fa icon="long-arrow-right"]

intice® integrates with PCG Engagement Project.

by David Farmer on February 13, 2017

[fa icon="comment"] Leave a Comment

intice® - CPE Engagement Project:

Read More [fa icon="long-arrow-right"]

Is this the Future of Test Drives?

by David Farmer on October 31, 2016

[fa icon="comment"] Leave a Comment

Prime Now, Drive Now - Amazon Prime Now Hyundai Test Drive | 2017 Hyundai Elantra

With this new service, you cannot buy a new Hyundai from Amazon, yet - but I am sure that buying cars online from Amazon.com is not that far away.  And I am equally sure that Jeff Bezos is very interested in selling cars in his "Everything Store"

Read More [fa icon="long-arrow-right"]

Manual VISA Card Order

by David Farmer on May 17, 2016

[fa icon="comment"] Leave a Comment

Use your dealership's customized Visa Card to incentive more than just visits.

With the "Manual Card Order" option inside the dealer portal you can easily send anybody your Dealership's Customized Visa Card for any reason- not just dealership visits from online leads.
How to place a Manual Card Order:

Read More [fa icon="long-arrow-right"]

How Can Dealerships Influence Prospective Clients Using Video?

by David Farmer on January 12, 2016

[fa icon="comment"] Leave a Comment

 

Read More [fa icon="long-arrow-right"]