The purpose of extensions, used on Google's search results page by advertisers, is to expand your ad with additional information. It gives people more reasons to choose your dealership with extra real estate on the search results page and typically increase ads’ click-through-rate by several percentage points.
As Google continues to innovate the search experience for users, they have officially launched a text ad extension, Pomotion Extensions.
What Are Promotion Extensions?
Promotion Extensions allow advertisers to deploy extra text to highlight promotional pricing. They display a separate section of text to highlight your dollar off savings or percentage discounts. You can display a promo code for users to enter at checkout, and you can also display the time range of the promotion to stress urgency to your audience. Another huge win with promo extensions is that they are clickable, like sitelinks, and allow you to direct users to a specific page (like VDP) or product depending on the promotion you are offering.
Among many innovative additions this year, Promotion Extensions is the perfect way for dealers to showcase specials.
Being competitive in the digital space when it comes to Automotive, it is crucial to stay on top of trends. We hope this insight will help your dealership get a head start to dominate the digital advertising game and if you would like to add a Promotion Extension to your campaign, click here.