Google Launches: Gmail Ads

by Marissa Marazzi on December 22, 2016

With more than 900 million active Gmail users, it’s no surprise Google has seen this as an opportunity to target those users with ads. With that being said, Google has officially launched their newest tool added to the Adwords Display Network, Gmail Ads. An ad that lives and breathes within your customers or potential customers gmail inbox. 

 

What is a Gmail Ad? Gmail ads are interactive ads at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad, which is the size of an email, can include images, video, or embedded forms. Gmail ads are a way for automotive dealers to connect with people in a more personal-feeling format.

"Email Marketing without the Email Marketing"

 

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How Does is Work? There are four different ad options to choose from when building these ads, each option fully optimized to look great wherever they are shown- mobile or desktop. 

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A Gmail ad shows first in its collapsed form and users can interact with it by clicking the ad. When clicked, the ad will expand into an email-sized space that can be used to meet a variety of advertising goals and can include, for example, embedded forms or video. You aren’t charged when people interact with your expanded ad. You’re only charged once—for the click that expands your ad in the first place. 

 

"You aren’t charged when people interact with your expanded ad. You’re only charged once—for the click that expands your ad in the first place."

 

What Results to Expect. As we continue to build and test Gmail Ads, we look forward to seeing the results of adding this newest update into the equation. We predict that these ads will be a great addition to upper-funnel activity to bring brand awareness and provide a cheaper alternative in this competitive market that doesn’t produce an all-out bidding war. 

 

"Gmail ads are a way to connect with people in a more personal-feeling format."

 

We predict sophisticated features and types of targeting specific for Gmail ads such as; domain targeting (showing your ads to people who receive emails from a certain site) and Customer Match (to reach your customers and people who are similar to them), will be an incredible asset to a strategic display campaign. If targeting is done correctly, these gmails ads will be served to users with a higher intent to convert into a lead compared to regular Display ads. 

 


Considering launching Gmail Ads?  Contact our search team to learn more about leveraging this newest option into your digital campaign. We’ll help you ensure you’re targeting your digital dollars with laser-guided precision.  You can also Schedule a Free Review of your Google Adwords Account with one of our Google Premier Partner certified experts. 

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Topics: Automotive Digital Insights