How to Use the Frequency Illusion and Dynamic Retargeting to Drive Customers Down Your Path to Purchase

by Marissa Marazzi on January 27, 2017

When it comes to convincing the people who visit your site to take action and convert, one visit is typically not enough. Remarketing gives you a chance to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. With remarketing, you get another chance to close the deal, by utilizing the psychology behind frequency illusion. 

When Your Remarketing Campaigns Include Dynamic Ads the Effect of Frequency Illusion is Amplified.

Dynamic Retargeting - an ad strategy that lets advertisers personalize every ad impression they serve to advertisers by featuring products or content recently viewed or otherwise relevant to the user. 

Where your brain seems to be excited by the fact that being interested in something new, and selective attention occurs - where people notice that something NEW without even thinking of it. This is essentially how Dynamic Retargeting For Car Dealers works.

What is the Frequency Illusion?

The frequency illusion (also known as the Baader-Meinhof phenomenon) is the phenomenon in which people who just learn or notice something start seeing it everywhere. You didn't know it existed. And then, seemingly, it's everywhere you turn.

Use the Frequency Illusion to Your Advantage by Utilizing Boost Ads by intice

Dynamic Retargeting works by showing your previous website visitors relevant ads as they browse other websites on the internet.

As an additional conversion pathway. Intice boost will retarget the non-converted visitors with highly relevant retargeting ad units via the largest display network on the internet. Unlike Inventory retarding by other providers that show all inventory all visitors, converted or not, intice® Boost Retargeting ads will include only the Models and exact vehicles a customer researched on your website.

"Unlike Inventory retarding by other providers that show all inventory all visitors, converted or not, intice® Boost Retargeting ads will include only the Models and exact vehicles a customer researched on your website."

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The key here is to intentionally inject the Frequency Illusion concept by implementing dynamic retargetting  into your digital marketing strategy to influence the online purchase journey of potential customers.

Warning: Using Boost ads will make your overall digital strategy more effective. 


Over to you. Do you use dynamic remarketing in your digital marketing strategy? 

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