In my most recent post on DrivingSales, I spoke about the 10 Thoughts Millenials Have When Searching for a Car Online to share my insights and perspective of what it’s like shopping for a car online from the eyes of a millennial.Checkout my latest interview with DrivingSales on this blog where I expand on this topic and give advice to dealers on improving their marketing strategy towards this generation:
As the auto business keeps evolving, it’s time for dealers to keep embracing technology and focus on creating experiences for millennials online to get us in-store.
How does your dealership market to Millennials?
Do you focus on your dealership's special section?
Does your dealership's website have a trade-in tool directly on your site to help visitors find their trade-in value?
How important is your "digital storefront" to your dealership?
Let me know your thoughts in the comments section below!