[DrivingSales Interview] How to Market Towards Millennials on a Dealership Website

by Marissa Marazzi on November 14, 2016

In my most recent post on DrivingSales, I spoke about the 10 Thoughts Millenials Have When Searching for a Car Online to share my insights and perspective of what it’s like shopping for a car online from the eyes of a millennial.

Checkout my latest interview with DrivingSales on this blog where I expand on this topic and give advice to dealers on improving their marketing strategy towards this generation: 

 

 


As the auto business keeps evolving, it’s time for dealers to keep embracing technology and focus on creating experiences for millennials online to get us in-store.

How does your dealership market to Millennials? 

Do you focus on your dealership's special section? 

Does your dealership's website have a trade-in tool directly on your site to help visitors find their trade-in value? 

How important is your "digital storefront" to your dealership?

Let me know your thoughts in the comments section below!

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Topics: Digital Marketing Strategies