Why Intice Tools Are Not Considered Intrusive Interstitials

by Marissa Marazzi on September 20, 2016

As Google aims to help users easily access content on mobile, they have announced a huge change to mobile search results that will be officially implemented January 10, 2017- no more "intrusive interstitials”.

So what exactly are "intrusive interstitials” and how do you ensure your website isn’t violating Google’s newest ranking rule?

According to Google, "pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly” because it can frustrate users and deliver a poorer user experience. 

Examples of "intrusive interstitials” techniques according to Google that make content less accessible to a user:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. 

  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.



In contrast, Google has stated that “interstitials" that are used responsibly will not be affected negatively in search engine results. 

Examples of approved "interstitials” techniques according to Google that will continue to rank high:

  • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.

  • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.

  • Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.



If you use any of the intice tools this new change will not impact automotive websites mobile search results because all tools are built mobile-first and always in compliance with Google’s latest guidelines.  

Examining further in regards to our offer window on mobile, this tool has been specifically evaluated by our partners at Google to ensure our tools meet this stricter mobile-friendly criteria. 

1.)  The intice® Offer system is not considered an ad or intrusive interstitial. The entire intice conversion system is not a pop-up or a pop-behind window, it is an integrated offer technology.

2.)  Our technology is always run through Google's Mobile-Friendly Test to ensure that we are in compliance with Google's standards. Click here for a link that will take you directly to Brandon Honda’s Webmasters Mobile-Friendly Test. 

3.) Examining the three techniques that makes content less accessible vs the three techniques that will not be impacted by the change, it is clear our tools pass the test.  

As you can see in the above examples, our offer tool is extremely mobile friendly, non-intrusive, polite, and only uses a reasonable amount of screen space that is easily dismissible.

All criteria is met according to the official Google blog post concerning the mobile search experience 

Remember, when it comes to Google’s mobile search engine results page there are hundreds of signals used in rankings. It is guaranteed that websites who are using "intrusive interstitials” will ultimately rank lower but the page still might have a chance of ranking highly if it provides great relevant content. 

As always, if you have any questions or feedback, please don’t hesitate to contact us in the comments or our Google Search Team directly.

New Call-to-action

Topics: Best Practices, intice® Tools, search