Trademaker, the premier Trade Evaluation Tool for your Dealership's website
Partner name: MightyHive
Partner Website URL: https://www.mightyhive.com
MightyHive has a dedicated team of CRO specialists, Developers, Web Analysts, UI/UX and Creative Designers, and Account Managers to identify opportunities and develop advanced roadmaps for optimization and personalization experiments while following best practices. MH helps clients define and quantify their business goals, create data-driven experiments to maximize ROI across their web and mobile properties, and up-level internal teams to become more sophisticated digital marketers.
Learn why it is a must for dealerships to optimize their website for the online buyer.
Google has the ability to identify people as In-Market based on a ton of signals. Now you can target only customers that are in-market and ready to buy in Search.
Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways. Specifically with the goal to organize their infrastructure from multiple sources to generate consistency across marketing messages.
Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
inspired by and featuring content from Alex Veal, VP of Ops, intice.
“I’m not buying today” is a customer who views a few vehicles and leaves your site without converting to a lead.
Installment Number One of the intice Google Analytics Project for the Dealership Manager Series:
To have a strong working knowledge of marketing today, it is important to understand the role that data analytics play in it. Specifically an understanding what constitutes success is paramount to navigating today's world of digital marketing. Many of the marketing gurus may not have the personal experience with selling cars in the real world and lack the insights that are important when defining the success of Automotive Digital Marketing for Dealership Managers. In this series; Google Analytics for the Dealership Manager, we aim to demystify Google Analytics, educate Dealership Managers and create useful ways to gain insights from GA and apply them to daily decision making.
Sun Toyota: Holiday, Florida:
590 Leads, 116 Sales
John Marazzi of Sun Toyota in Holiday Florida has a long track record of success in Automotive Retail. Currently, John is the owner and managing partner for both Sun Toyota and Brandon Honda, part of the Morgan Auto Group, one of the fastest growing dealer groups in the country. Looking for new and innovative ways to increase engagement on his dealership website, in late October 2017, John agreed to join a beta test for latest lead conversion technology from intice. Dealmaker, a digital retailing website application designed for increasing engagement and conversion.
Earlier this year intice earned the Premier Google Partner Badge for our Search Engine Marketing Solution ingauge.digital. We are proud of this achievement and we continue to aspire to maintain this award by serving our dealer clients with the highest level of strategy and service.