When it comes to planning your digital strategy you’ll hear a lot about these specific keywords: SEM, PPC, SEO and Adwords. All of these keywords are equally complex and can become easily confused.
Savvy dealers realize that in order to be relevant they must have a strong digital presence.
To put it into perspective, here’s a quick overview:
SEM (Search Engine Marketing)- is the process of gaining website traffic by purchasing ads on search engines.
PPC (Pay-Per-Click)- a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.
SEO (Search Engine Optimization)- has to do with getting better rankings organically in the search engine results page by ensuring the website is search engine friendly.
Google Adwords- an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords largely focuses on keywords and the program enables businesses to set a budget for advertising and only pay when people click the ads.
SEM is the management of business visibility on search engines which includes PPC and SEO. PPC is a specific field only concerned with paid ads, the main example being Google AdWords. Google Adwords essentially works like a big auction where advertisers compete for the available advertising places.
Hope this post was useful in assisting you break down the barriers to digital car sales. If you have any further questions, ask me in the comments!