The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem.

by David Farmer on May 18, 2018

Car buying behavior is changing in ways that will disrupt the existing dealer model.  Amazon-like buying experiences have conditioned buyer's expectations.  To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior.  Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

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Dealmaker by intice, A Digital Retailing Application for customers, who are demanding more control and transparency in the buying process and who are looking to reduce the amount of time needed inside a dealership for their car purchase.

Car Shoppers visiting dealership websites want to do more than search for inventory or complete an online form submission. They are searching for an integrated sales process providing transparency in the purchase experience that spans both their website experience and the showroom experience. 

Learn More: intice.com/dealmaker

NEXT: Live Demo Now!

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READ THE FULL RESEARCH PAPER HERE:

http://www.bain.com/publications/articles/the-future-of-car-sales-is-omnichannel.aspx

Topics: Automotive Digital Insights, Incentive Marketing, digital marketing, lead conversion, digital retailing, dealmaker

David Farmer

Written by David Farmer

David Farmer is the Founder and CEO of intice, Inc., a technology company in the automotive digital marketing industry. An entrepreneur and pioneer at heart, David has a passion for the automotive industry, technology and marketing and has more than 20 years direct experience in automotive retail.