Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
Dealmaker by intice, A Digital Retailing Application for customers, who are demanding more control and transparency in the buying process and who are looking to reduce the amount of time needed inside a dealership for their car purchase.
Car Shoppers visiting dealership websites want to do more than search for inventory or complete an online form submission. They are searching for an integrated sales process providing transparency in the purchase experience that spans both their website experience and the showroom experience.
Learn More: intice.com/dealmaker
READ THE FULL RESEARCH PAPER HERE: