The intice Guide to Calls to Action with Incentive Marketing

by Marissa Marazzi on August 30, 2016

You’ve created a great website and you are getting a ton of traffic, but it is not driving the conversion that you are expecting.

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This is exactly why we created the intice offer system as part of the incentive marketing platform. This feature allows you to enhance your website with effective conversion tools - An Offer™ Overlay, Exit™ Intent, Trade™ Evaluation and SmartCTA™ - so you can convert website visitors to leads and ultimately to showroom opportunities. With the intice offer tools you can create a more enjoyable customer browsing experience plus collect all sorts customer data.


A Call-To-Action is a simple request for a visitor take take a specific action, such a click here, requesting the audience to provide personal details and contact information. In the intice platform, a Call-To-Action is combined with Incentive Marketing and is used to offer a customer the opportunity to register with their information to receive an incentive. We strategically place different Call-To-Actions throughout the visitors online journey to increase the opportunity to convert the visitor to a lead.


Incentive Marketing is a strategy that uses incentives as a way to encourage specific actions or behaviors by a specific group of people. Incentive programs are particularly used to attract, retain and motivate customers.


There are a variety of options that can be installed on your dealership’s website, in this guide we are going to be focused on Call-To-Actions to help you increase the amount of website visitors that convert to leads.  


We have analyzed 17,103,781 unique visitors, from 102,420,918 pageviews - looking specifically at how many people are converting to leads using incentive marketing through the intice Call-To-Actions vs. industry average lead from conversion rates.


Here’s what we’ll cover:

  1. Part 1.) intice’s Call-To-Actions Overview
  2. Part 2.) Where to Put Your Call-To-Action
  3. Part 3.) Selecting the Right Call-To-Action
  4. Part 4.) Creating the Conversion Funnel
  5. Conclusion

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Topics: automotive, Best Practices, Incentive Marketing