The intice Guide to Calls to Action with Incentive Marketing

by Marissa Marazzi on August 30, 2016

You’ve created a great website and you are getting a ton of traffic, but it is not driving the conversion that you are expecting.


This is exactly why we created the intice offer system as part of the incentive marketing platform. This feature allows you to enhance your website with effective conversion tools - An Offer™ Overlay, Exit™ Intent, Trade™ Evaluation and SmartCTA™ - so you can convert website visitors to leads and ultimately to showroom opportunities. With the intice offer tools you can create a more enjoyable customer browsing experience plus collect all sorts customer data.

A Call-To-Action is a simple request for a visitor take take a specific action, such a click here, requesting the audience to provide personal details and contact information. In the intice platform, a Call-To-Action is combined with Incentive Marketing and is used to offer a customer the opportunity to register with their information to receive an incentive. We strategically place different Call-To-Actions throughout the visitors online journey to increase the opportunity to convert the visitor to a lead.

Incentive Marketing is a strategy that uses incentives as a way to encourage specific actions or behaviors by a specific group of people. Incentive programs are particularly used to attract, retain and motivate customers.

There are a variety of options that can be installed on your dealership’s website, in this guide we are going to be focused on Call-To-Actions to help you increase the amount of website visitors that convert to leads.  

We have analyzed 17,103,781 unique visitors, from 102,420,918 pageviews - looking specifically at how many people are converting to leads using incentive marketing through the intice Call-To-Actions vs. industry average lead from conversion rates.

Here’s what we’ll cover:

  1. Part 1.) intice’s Call-To-Actions Overview
  2. Part 2.) Where to Put Your Call-To-Action
  3. Part 3.) Selecting the Right Call-To-Action
  4. Part 4.) Creating the Conversion Funnel
  5. Conclusion

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Topics: automotive, Best Practices, Incentive Marketing