Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
Earlier this year intice earned the Premier Google Partner Badge for our Search Engine Marketing Solution ingauge.digital. We are proud of this achievement and we continue to aspire to maintain this award by serving our dealer clients with the highest level of strategy and service.
As a car dealership, how can I get more trade-in appraisal appointments?
I think we all agree that reviews are an important part of digital marketing. More and more research shows that reviews influence where customers want to do business. So how can you get more Google Reviews, well - here is a simple way for intice dealers to get more Google Reviews with no effort.
You've spent what seems like a lifetime strategizing your dealership's digital presence ensuring every part of your strategy is ready to win the battle.
VDPs (Vehicle Details Pages) and their lead conversion forms included are typically the #1 source for leads from a dealership website. In fact, 94% of customers are looking at inventory online before buying a vehicle.
All dealerships have recognized this higher demand in consumer behavior which has caused the atypical VDP page to become overweight with content.
With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.
With more than 900 million active Gmail users, it’s no surprise Google has seen this as an opportunity to target those users with ads. With that being said, Google has officially launched their newest tool added to the Adwords Display Network, Gmail Ads. An ad that lives and breathes within your customers or potential customers gmail inbox.