[Case Study] How Sun Toyota Increased Sales Year Over Year 39%

by Marissa Marazzi on April 06, 2017

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With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.

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Google Launches: Gmail Ads

by Marissa Marazzi on December 22, 2016

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With more than 900 million active Gmail users, it’s no surprise Google has seen this as an opportunity to target those users with ads. With that being said, Google has officially launched their newest tool added to the Adwords Display Network, Gmail Ads. An ad that lives and breathes within your customers or potential customers gmail inbox. 

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What is Automotive Incentive Marketing?

by Marissa Marazzi on September 12, 2016

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The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.  

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Google Launches Price Extensions for Mobile Text Ads

by Marissa Marazzi on August 02, 2016

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If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching. 

This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search. 

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Is YouTube Replacing the In-Person Test Drive?

by Marissa Marazzi on May 13, 2016

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The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.

Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase. 

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"Rev Up the Car Shopping Experience with Auto Ads"

by Marissa Marazzi on April 11, 2016

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On March 30, Google announced it’s release of mobile Model Automotive Ads and Dealer Automotive Ads.

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5 Auto Shopping Moments EVERY Brand Must Own Online

by Marissa Marazzi on March 25, 2016

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Back in the day, car shoppers went directly to the source to answer all their questions- a dealership.

The buyer's journey involved day long adventures from dealership to dealership where they explored products and prices in real-life to make informed decisions about their purchase. It truly was up to the dealership’s performance to determine if they sold a vehicle.

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Hello Google Analytics 360 Suite

by Marissa Marazzi on March 16, 2016

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"The Google Analytics 360 Suite delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition."

We live in a time where humans are connected to digital devices, accustomed to instantaneous answers and have a wealth of information right at their fingertips at any given time. It is obvious that businesses of all kinds have recognized this change in consumer behavior and are striving to become more relevant in the digital world.

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"Google Posts" let's you DIRECTLY post on Google's SERP

by Marissa Marazzi on March 07, 2016

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Google’s SERP Changed: No More Right-Side Ads! 8 FAQ & Advice.

by Marissa Marazzi on March 04, 2016

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Google’s latest move? Removing right-side sidebar ads. This rare bold change, has everybody in the digital world scrambling  and searching for answers. Don’t worry, we are here to clear up the confusion and give our best advice on how to adapt and adjust to this brand new update.

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