With more than 900 million active Gmail users, it’s no surprise Google has seen this as an opportunity to target those users with ads. With that being said, Google has officially launched their newest tool added to the Adwords Display Network, Gmail Ads. An ad that lives and breathes within your customers or potential customers gmail inbox.
The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.
If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching.
This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search.
The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.
Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase.
On March 30, Google announced it’s release of mobile Model Automotive Ads and Dealer Automotive Ads.
Back in the day, car shoppers went directly to the source to answer all their questions- a dealership.
The buyer's journey involved day long adventures from dealership to dealership where they explored products and prices in real-life to make informed decisions about their purchase. It truly was up to the dealership’s performance to determine if they sold a vehicle.
"The Google Analytics 360 Suite delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition."
We live in a time where humans are connected to digital devices, accustomed to instantaneous answers and have a wealth of information right at their fingertips at any given time. It is obvious that businesses of all kinds have recognized this change in consumer behavior and are striving to become more relevant in the digital world.
Google’s latest move? Removing right-side sidebar ads. This rare bold change, has everybody in the digital world scrambling and searching for answers. Don’t worry, we are here to clear up the confusion and give our best advice on how to adapt and adjust to this brand new update.