Q: WHY USE AN INCENTIVE?
A: BECAUSE THEY WORK!
The Incentive Marketing architecture is a powerful tool for affecting behavior.
In order to convert anonymous website visitors into leads and encourage them to “give up their information” and “commit” to actually coming in store, you need to offer them something in return.
Want more traffic to your showroom this weekend, you'd better start planning for it now. Here's a step-by-step plan to set more appointments and get them to show with intice!
Typically, Automotive Dealers are split between two thoughts on website traffic:
As Google aims to help users easily access content on mobile, they have announced a huge change to mobile search results that will be officially implemented January 10, 2017- no more "intrusive interstitials”.
The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.
You’ve created a great website and you are getting a ton of traffic, but it is not driving the conversion that you are expecting.
As an automotive professional, you don’t need statistics to confirm that your dealership website and digital presence can either break you or make you.
Here’s how successful automotive dealerships make the most out of every customers’ digital interactions:
The shift to mobile is no longer happening, or will happen - the shift to mobile has happened.
Google continues to innovate the digital advertising world when it comes to improving the search experience for users, keeping a mobile-centric focus and ensuring consistency across all types of devices.
There has been a lot of huge changes this year when it comes to Google's Search Engine Results Page format. Earlier this year we witnessed the Search Engine Results Page change format completely excluding right-side ads. In late March, we watched as Google announced it's release of Model Automotive Ads and Dealer Automotive Ads. Now, we are witnessing Google's newest innovative change towards a mobile-centric world that will impact every single Google advertiser: Expanded Text Ads.
- What Expanded Text Ads Are
- Why Dealers Should Care
- Expanded Text Ads vs Standard Text Ads
- Best Practices
- How to Make The Most Out of Expanded Text Ads