Back in the day, car shoppers went directly to the source to answer all their questions- a dealership.
The buyer's journey involved day long adventures from dealership to dealership where they explored products and prices in real-life to make informed decisions about their purchase. It truly was up to the dealership’s performance to determine if they sold a vehicle.
In today’s connected age, potential customers are searching information about the dealership online before they even set foot into a showroom. This is why it is imperative to target online ads with the intent of driving the consumer’s interaction from online to in store. Our job is to assist this consumer interaction and we do this by ensuring ads are showing up for local searches that are happening around our clients’ dealership’s location.