Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways. Specifically with the goal to organize their infrastructure from multiple sources to generate consistency across marketing messages.
Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
Sun Toyota: Holiday, Florida:
590 Leads, 116 Sales
John Marazzi of Sun Toyota in Holiday Florida has a long track record of success in Automotive Retail. Currently, John is the owner and managing partner for both Sun Toyota and Brandon Honda, part of the Morgan Auto Group, one of the fastest growing dealer groups in the country. Looking for new and innovative ways to increase engagement on his dealership website, in late October 2017, John agreed to join a beta test for latest lead conversion technology from intice. Dealmaker, a digital retailing website application designed for increasing engagement and conversion.