Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
We are excited to announce that we have officially qualified to receive the Google Premier Partner status.
Have you ever learned the definition of a new fancy word you've never heard of and then start to hear, read and see it EVERYWHERE? Coincidence … or conspiracy? More likely, you’re experiencing the “frequency illusion”.
As an automotive professional, you don’t need statistics to confirm that your dealership website and digital presence can either break you or make you.
Here’s how successful automotive dealerships make the most out of every customers’ digital interactions:
Do you know your data?
Everyday we are able to solve for problems relative to our own situations.
If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching.
This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search.
Attract, Engage and Delight Customers Online Using Pokémon GO
You don't need to be a Pokémon Master to capitalize on this opportunity.
Social Media wasn’t made for marketers to spit advertisements at people. Rather it’s initial purpose, according to Mark Zuckerberg, was to accomplish a social mission- to make the world more open and connected.
When it comes to the Pokémon Go Craze, how many of your fellow competitors are using it to connect with customers online?
Here’s your chance to actively get in on the conversation and get customers to participate with you from a digital standpoint.
- Drive Customers from Online to In-Store
- Create Strong Emotional Connections with Customers
- Engage the Oh-So-Difficult Millennial Market
- Give Customers an Incentive to Choose your Dealership Over Others
- Make 'Em Remember You
- Turn Your Previous Customers Into Fans