Learn why it is a must for dealerships to optimize their website for the online buyer.
Earlier this year intice earned the Premier Google Partner Badge for our Search Engine Marketing Solution ingauge.digital. We are proud of this achievement and we continue to aspire to maintain this award by serving our dealer clients with the highest level of strategy and service.
Q: WHY USE AN INCENTIVE?
A: BECAUSE THEY WORK!
The Incentive Marketing architecture is a powerful tool for affecting behavior.
In order to convert anonymous website visitors into leads and encourage them to “give up their information” and “commit” to actually coming in store, you need to offer them something in return.
Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.
VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.
The biggest challenge for a dealership website is converting visitors into customers. One of the best ways, is to ensure that people visiting your site can quickly and easily find what they are looking for- so they can give you an in-person visit.
So how can a dealership presence online make the customer journey as pleasant and rewarding as possible?
As described by Google, Visual Sitelinks are a “mobile-only format that shows relevant images with descriptive text via a swipeable carousel". Very similar to Facebook’s popular and mobile-friendly carousel image ad format.
We don’t just give you clicks, we equip you with conversion tools that turn into quality showroom traffic, appointments and sales.