Digital Marketing

Search.

Successful Search Engine Marketing comes from Doing the Work.  There is no secret sauce, there is no magical system to dominate in Search Engine Marketing.  Success comes from experience and effort.

initce® has been providing Search Engine Marketing Services exclusively to auto dealers for more than a decade.

More things have changed in the last 10 months than has in the 10 years before.  Understanding how to use the Google Ads Platform is how dealerships can dominate their market.

From Responsive Search Ads, to Retargeting for Search, to Smart Campaigns, intice® creates custom campaigns using our proprietary campaign structure to provide maximum search marketing effectiveness at a minimized cost.

Increasing, then mapping conversions on a dealer’s website and feeding that conversion data into Google’s Machine Learning, Artificial Inelegance powered Maximize Conversions Bidding Strategy Algorithm, intice’s Search Engineers are able to drive down Costs Per Click 50 to 100%, effectively doubling search traffic with no additional expense.

VIDEO: Google My Business – Business Profile

Display.

Campaign Conquest +

Audience Targeting begins with identifying the clear target for  Conquest.

Utilizing Data across the Dealership’s website visitors to Polk Dealer Marketing Auto-Intendors and tapping into Google In-Market Audience (across all Google platforms and millions of data records) plus leveraging proprietary strategies conversion based traffic and look-alike modeling. intice® first create a targetable audience for dealer messaging.

Utilizing a direct data feed from the intice® Flux Display system – up to 50 different display advertising messages are created including OEM Campaigns, Unique Selling Propositions and Incentive offers, such as Lease Payments, Rebates and APR Specials.

These Dynamic Display ads are shown to the targeted audience on the GDN on up to 2 Million Partner Publisher websites, including Top Tier Auto Research Sites.

VIDOE: Intice Flux Display – CONQUEST

Video.

Targeting+

Custom Affinity:
Enter topics your audience is interested in to build a custom affinity audience segment. Interests, URLs, Apps.

In-Market:
Google: 8 Properties that reach over 1 Billion People = Ton of Data points
5,000 In-market monthly intent signals for shoppers
Finance, Buy, Lease, Service, Brand, Type etc.
Real-time identifiers + switches once they buy.
Leverage all this data across devices based on “Audience Signals”

Custom Intent:
Enter keywords your audience is searching for on Google.com. Start with at least 50 keywords from your Google search campaigns. Enter more general keywords if you’d prefer to reach as many people as possible. For example, if you own a sporting goods store, you might want to choose general keywords like “basketball shoes” instead of more specific keywords like “discount blue high top basketball shoes”.

First Party:
First-party audience lists are built using data you collect from your own website While the data is yours, Google only supports certain use cases for moving audience lists (or “segments”) between products.

Similar:
Similar Audiences combines your first-party audience data (such as site visitors or past purchasers), Google’s rich audience data, and an intelligent look-alike modeling algorithm to build a custom audience of users who are likely to engage, click, or convert with your ads.

Social+

Message Ad

Start conversations that get results.

The messages objective lets you buy ads in Ads Manager or the Ads API with the aim of opening Messenger interactions—making it easier to drive conversations at scale. Businesses of any size can use the messages ad objective to interact more personally with people in order to get leads, increase sales and answer questions.
Highly Trained Live BDC to handle all message communications and schedule appointments.

• Generate leads
• Drive Traffic
• Sell More Cars

Social+

Campaign Ad Specials Ads

The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. You can choose to let Facebook optimize the order of the carousel images, based on each card’s performance. But if you’re using the format to tell a sequential story, make sure you opt out of the automatic optimization feature.

• Drive Event Awareness with Custom Event Overlay
• Increase Website Traffic
• Sell More Cars

Pricing: Social Media Marketing

Differentiate your dealership.  78% of US car shoppers planning to purchase a vehicle within 3 months haven’t chosen which dealership they will buy from. The “Why Buy Here” strategy can help promote your dealership and differentiate yourself from your competitors.

Reach ready-to-buy consumers. Facebook is the most frequently used touchpoint throughout the auto customer journey. The ready-to-buy strategy uses advanced machine learning to help capture prospective in-market shoppers who are actively researching online by delivering VIN specific dynamic ads.

Keep customers for life. Whether they’re looking for a new car or an oil change, Facebook helps you get in touch with new customers and build customer loyalty.

Drive promotions and events. Generate excitement around test drive campaigns, sponsored events and other key moments at your dealership with event-based ads.