3 Steps to Evolve Auto Industry Marketing

by David Farmer on May 24, 2018

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Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways.  Specifically with the goal to organize their infrastructure  from multiple sources to generate consistency across marketing messages.

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The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem.

by David Farmer on May 18, 2018

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Car buying behavior is changing in ways that will disrupt the existing dealer model.  Amazon-like buying experiences have conditioned buyer's expectations.  To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior.  Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

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Customize Your Exit Intent Overlay Copy

by Marissa Marazzi on December 21, 2016

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Increasing lead conversion rates is something that should be a concern for every dealer. Using Overlays, such as intice, is an effective way to accomplish this goal and create interactive experiences that’ll engage consumers on a dealership’s website. Our lead conversion technology isn’t simply built to connect dealers to customers, it’s to do it in a way that brings value to both sides of every opportunity to prime an exceptional in-store experience. 

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Build a Stronger Digital Presence Using Automotive Incentive Marketing

by Marissa Marazzi on December 19, 2016

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With so many touch points in a customer’s purchase journey online, the need to leverage digital and drive online to in-store conversions has never been greater. The good news, is that there’s a solution for automotive dealers to reach customers throughout their online purchase journey with an automotive incentive marketing approach.

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[ebook] Why Automotive Dealers Should be Using Inbound Opportunities and Incentive Marketing Online

by Russell Eaton on November 03, 2016

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Inbound marketing is the promotion of a company or other organization through numerous forms of content based marketing such as: social media marketing, blogs, ebooks. This process attracts customers to your business that show interest in your content and usually results in higher quality leads which means more potential purchasers.

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10 Thoughts Millennials Have When Searching for a Car Online

by Marissa Marazzi on October 14, 2016

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Hello, I’m a millennial looking to buy a new car.

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Why We Have Officially Joined Forces With CDK Global

by Marissa Marazzi on September 29, 2016

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We are pleased to announce our new alliance with CDK Global as we join their Partner Program.

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5 Incentive Marketing Best Practices For A Dealership Website

by Marissa Marazzi on September 26, 2016

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 Typically, Automotive Dealers are split between two thoughts on website traffic:

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How To Use Psychology To Motivate Online Prospects To Come In-Store

by Marissa Marazzi on September 23, 2016

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Why Your Dealership's Website Should Be Using Incentive Marketing

by Marissa Marazzi on September 13, 2016

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