Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways. Specifically with the goal to organize their infrastructure from multiple sources to generate consistency across marketing messages.
Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.
Increasing lead conversion rates is something that should be a concern for every dealer. Using Overlays, such as intice, is an effective way to accomplish this goal and create interactive experiences that’ll engage consumers on a dealership’s website. Our lead conversion technology isn’t simply built to connect dealers to customers, it’s to do it in a way that brings value to both sides of every opportunity to prime an exceptional in-store experience.
With so many touch points in a customer’s purchase journey online, the need to leverage digital and drive online to in-store conversions has never been greater. The good news, is that there’s a solution for automotive dealers to reach customers throughout their online purchase journey with an automotive incentive marketing approach.
Inbound marketing is the promotion of a company or other organization through numerous forms of content based marketing such as: social media marketing, blogs, ebooks. This process attracts customers to your business that show interest in your content and usually results in higher quality leads which means more potential purchasers.
Hello, I’m a millennial looking to buy a new car.
We are pleased to announce our new alliance with CDK Global as we join their Partner Program.
Typically, Automotive Dealers are split between two thoughts on website traffic: