Your VDP needs HELP!

by David Farmer on December 07, 2018

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Dealmaker - a Digital Retailing application by intice.

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intice + MightyHive partnership use Google Optimize to improve dealership conversion rates.

by David Farmer on August 10, 2018

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Partner Details

Partner name: MightyHive

Partner Website URL: https://www.mightyhive.com

MightyHive has a dedicated team of CRO specialists, Developers, Web Analysts, UI/UX and Creative Designers, and Account Managers to identify opportunities and develop advanced roadmaps for optimization and personalization experiments while following best practices. MH helps clients define and quantify their business goals, create data-driven experiments to maximize ROI across their web and mobile properties, and up-level internal teams to become more sophisticated digital marketers. 

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Mightyhive Creative Solutions puts intice in the driver's seat

by David Farmer on July 10, 2018

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3 Steps to Evolve Auto Industry Marketing

by David Farmer on May 24, 2018

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Adam Stewart from Google recently published a great article about how brands should be thinking about the customer journey in new ways.  Specifically with the goal to organize their infrastructure  from multiple sources to generate consistency across marketing messages.

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The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem.

by David Farmer on May 18, 2018

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Car buying behavior is changing in ways that will disrupt the existing dealer model.  Amazon-like buying experiences have conditioned buyer's expectations.  To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior.  Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

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Use an Incentive to Convert Leads: Why Your CTA is NOT WORKING!

by David Farmer on September 25, 2017

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Q:     WHY USE AN INCENTIVE?

A:     BECAUSE THEY WORK!

The Incentive Marketing architecture is a powerful tool for affecting behavior. 

In order to convert anonymous website visitors into leads and encourage them to “give up their information” and “commit” to actually coming in store, you need to offer them something in return.

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Are Click-To-Call Campaigns Obsolete?

by Jessie Wilson on June 27, 2017

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Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.

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