As Google aims to help users easily access content on mobile, they have announced a huge change to mobile search results that will be officially implemented January 10, 2017- no more "intrusive interstitials”.

The shift to mobile is no longer happening, or will happen - the shift to mobile has happened. 

Google continues to innovate the digital advertising world when it comes to improving the search experience for users, keeping a mobile-centric focus and ensuring consistency across all types of devices. 

There has been a lot of huge changes this year when it comes to Google's Search Engine Results Page format. Earlier this year we witnessed the Search Engine Results Page change format completely excluding right-side ads. In late March, we watched as Google announced it's release of Model Automotive Ads and Dealer Automotive Ads. Now, we are witnessing Google's newest innovative change towards a mobile-centric world that will impact every single Google advertiser: Expanded Text Ads.

• What Expanded Text Ads Are
• Why Dealers Should Care
• Expanded Text Ads vs Standard Text Ads
• Best Practices
• How to Make The Most Out of Expanded Text Ads