What is Automotive Incentive Marketing?

by Marissa Marazzi on September 12, 2016

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The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.  

How does an automotive dealership turn qualified online traffic into foot traffic directly on their website?

In today’s always-connected environment a dealership’s digital presence is the foundation of their entire advertising impact. The need to leverage digital and drive online to in-store conversions has never been greater. The good news, is that there’s a solution for automotive dealers to accomplish this feat with an incentive marketing approach.

The goal of automotive incentive marketing online is to create multiple effective lead conversion pathways that dramatically increase leads Generated from a dealership’s digital footprint and produces sales opportunities in a dealer’s showroom.

Providing value up-front with no strings attached is hands-down the best way to build trust. Am I right?

So what is an incentive?

Incentives motivates, rouses or encourages action. Incentive theory is based on the idea that behavior is primarily extrinsically motivated.It argues that people are more motivated to perform activities if they receive a reward afterward, rather than simply because they enjoy the activities themselves.

Incentive Marketing, is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time which motivates, attracts, and retains customers.

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The ability to speak directly to your audience and tailor a relevant marketing message is symbiotic for both parties and proper design of the decision-making environment can be a potent way to induce certain behaviors

Customers are even willing to share their data in exchange for a relevant, streamlined experience with your brand. This in turn translates into increased conversion and sales for your brand, it’s a win-win situation.

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Topics: automotive, Automotive Digital Insights, Best Practices, Incentive Marketing