Soft-Pull Solution: Free Credit Score.

Convert more leads from your dealership website and increase credit applications.

Generate exponentially more qualified sales leads directly from your website with Loanmaker- a web-based pre-qualification solution that drives higher consumer engagement without requiring a SSN or DOB. Loanmaker provides unique insights into your customers’ credit profile – before they walk into your dealership!


🔘Optimized for Mobile

🔘Compelling Call To Action, Home Page, SRP, VDP

🔘Dealer sets pre-qualification limits

🔘Instant Score Results for Consumer

🔘Complete Credit bureau to your CRM

🔘Optional credit application

🔘Direct integration with RouteOne & DealerTrack

🔘Includes 99 Credit Soft Pulls per month

🔘CRM Lead integration: ADF-XML



Check out this Video Walkthrough here on our community page:  [Click for video]


NEXT: Live Demo Now!

Finance Express™

Create a Modern Full Featured Digital Retail Experience.

Research shows that customers today continue to be frustrated with the traditional sales process encountered at dealerships.  The time needed to purchase a vehicle has remained mostly unchanged in recent years. The primary activities that add time and frustration to the car purchase process include; Discussing and completing paperwork, Negotiating the price and payment, selecting F&I Add-ons, completing a credit application and getting a trade value.  Loanmaker provides a key solution to reduce time spent in the sales process by providing a modern credit application for a modern car shopping experience.

CreditAdvisor™ Gauge

It all starts with a quick simple form, name, address, phone & email.

Customer's real FICO Score in seconds

Set your qualification guidelines

Complete Credit File to your CRM

ADF-XML integration to your CRM with LIVE Credit File URL

One simple monthly fee.

One monthly fee includes 99 Credit File pulls, only $1.00 for each additional.

Mobile Optimized:  Mobile App Style integration

Multiple installation points on your dealership website.

Full of Customizable Features

Match interface to your OEM - elevate your customer's online experience. 


Loanmaker Shopper Express

Loanmaker provides a modern car buying experience for customers. Customers can save time by getting their Credit Score online.  Plus, they can complete a credit application that integrates right to your RouteOne or DealerTrack Account.

Key Loanmaker Features include: 

Real FICO Score

Customer receive their FICO Score range on-demand

 Soft-Pull Technology

Only Name, Number, Email & Phone required

Immediate CRM integration

ADF-XML email direct to your CRM




Loanmaker "Pre-Qual Certificate"

It all starts with an engaging Call To Action or CTA.  When a customer visits your dealership website and is ready to take the next step to it must be very clear what that next step is.  The Loanmaker Button is a clear Call To Action that will intice the customer to Click and Engage.

Get Pre-Qualified

Choose your Pre-Qualifying standards on your terms.

Perfectly integrated

Get notified immediately when a customer Pre-Qualifies and submits an application. 

Full Disclosure

Easy for Sales Managers and F&I Managers to reproduce, complete deal details clearly shown.


See Loanmaker LIVE NOW:

Enter your email address to visit our Demo Website and you can experience Express Car Buying Technology for yourself.

Modernizing the car shopping experience.

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