Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.

In market customers visit your dealership website everyday. The second most important answer they are looking for is "How Much is My Trade-in Worth?". How you answer this question greatly impacts your ability to get that customer in your showroom. Giving a Low Range may help your bottom line if the customer makes it to your store, but that is a big IF. The goal should be to provide quality information from a reputable 3rd party and include something that urges the customer to visit your dealership so they can obtain a professional appraisal and enter the sales process at your dealership..



The incentive marketing architecture is a powerful tool for affecting behavior.

Unlike others, the intice® Trademaker: Trade Evaluation tool not only provides a vehicle value, the intice trade-incentive app incentivises your customer to visit your dealership for an appraisal appointment increasing qualified traffic to your dealership showroom.

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3 Apps in 1: Engagement for the modern website.

The intice® Trademaker Desktop App puts quick and easy access on every page of your dealership website without taking up any digital real estate.

The intice® Trademaker In-Page App provides for a full screen trade evaluation experience. Installed on a dedicated Value My Trade Page on your website you can use as a landing page from other areas of your dealership's website or for other forms of Digital Marketing.

The intice® Trademaker Banner App provides Instant Results with "Type-Ahead" functionality. Providing the quickest and easiest way to get a trade evaluation featuring values, right on your dealership's website.


Trademaker™ Desktop App.

Trademaker™ iFrame

Trademaker™ Banner


Take a quick test drive of Trademaker Banner, just start typing...


Mobile First Design: Engagement technology designed for consumers visiting your site.

Optimize your dealership website with advanced conversion technology, increasing customer engagement, lead generation and showroom visits.


The incentive marketing architecture is a powerful tool for affecting behavior.