Recent Posts

3 Quick Tips to Increase User Experience on Your Dealership Website

by Marissa Marazzi on May 19, 2017

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The biggest challenge for a dealership website is converting visitors into customers. One of the best ways, is to ensure that people visiting your site can quickly and easily find what they are looking for- so they can give you an in-person visit.

So how can a dealership presence online make the customer journey as pleasant and rewarding as possible? 

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[Google AdWords Update] Promotion Extensions

by Marissa Marazzi on May 17, 2017

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The purpose of extensions, used on Google's search results page by advertisers, is to expand your ad with additional information. It gives people more reasons to choose your dealership with extra real estate on the search results page and typically increase ads’ click-through-rate by several percentage points.

As Google continues to innovate the search experience for users, they have officially launched a text ad extension, Pomotion Extensions.

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The Secret Weapon for a Review Strategy

by Marissa Marazzi on May 12, 2017

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You've spent what seems like a lifetime strategizing your dealership's digital presence ensuring every part of your strategy is ready to win the battle.

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Is Your Dealership’s VDP Suffering from Infobesity?

by Marissa Marazzi on May 05, 2017

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VDPs (Vehicle Details Pages) and their lead conversion forms included are typically the #1 source for leads from a dealership website. In fact, 94% of customers are looking at inventory online before buying a vehicle.

All dealerships have recognized this higher demand in consumer behavior which has caused the atypical VDP page to become overweight with content.

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How Much Revenue Did You Lose by Not Going to Digital Dealer

by Marissa Marazzi on April 21, 2017

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Shopping for a car starts way before a visit to the dealership. Today’s consumers rely heavy on digital, and especially mobile, when making decisions for their auto purchase journey. In order to dominate in today’s digital age dealers need to start re-evaluating their entire digital strategy and recognize the drastic changes in consumer behavior. 

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[Google AdWords Update] Visual Sitelinks

by Marissa Marazzi on April 19, 2017

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As described by Google, Visual Sitelinks are a “mobile-only format that shows relevant images with descriptive text via a swipeable carousel".  Very similar to Facebook’s popular and mobile-friendly carousel image ad format.

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4 Reasons to Use Lead Conversion and Incentive Marketing Technology

by Marissa Marazzi on April 12, 2017

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At intice, our goal is to create online experiences that increase online to in-store conversions. We want to help you create a seamless experience on your automotive website. That’s why we have hand-built our lead conversion technology that provides a conversion funnel that utilizes incentive marketing for car dealers to convert more leads and sell more cars. 

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[Case Study] How Sun Toyota Increased Sales Year Over Year 39%

by Marissa Marazzi on April 06, 2017

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With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.

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Turn Leads Into Customers With Less Effort

by Marissa Marazzi on March 17, 2017

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We don’t just give you clicks, we equip you with conversion tools that turn into quality showroom traffic, appointments and sales. 

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[Google AdWords Update] AdWords Launches Alpha

by Marissa Marazzi on February 22, 2017

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Google Adwords Rolls Out Brand-New Interface Design, Alpha. 

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