Attract, Engage and Delight Customers Online Using Pokémon GO
You don't need to be a Pokémon Master to capitalize on this opportunity.
Social Media wasn’t made for marketers to spit advertisements at people. Rather it’s initial purpose, according to Mark Zuckerberg, was to accomplish a social mission- to make the world more open and connected.
When it comes to the Pokémon Go Craze, how many of your fellow competitors are using it to connect with customers online?
Here’s your chance to actively get in on the conversation and get customers to participate with you from a digital standpoint.
- Drive Customers from Online to In-Store
- Create Strong Emotional Connections with Customers
- Engage the Oh-So-Difficult Millennial Market
- Give Customers an Incentive to Choose your Dealership Over Others
- Make 'Em Remember You
- Turn Your Previous Customers Into Fans
Create Real Conversations with Real Customers Online
Besides selling yourself or the product, there really isn’t much to talk about when it comes to the relationship between Car Dealers and Consumers. Well- nothing too entertaining that is going to sincerely entertain the customer.
This is why dealerships should produce relevant content around Pokémon Go on all of their Social Media Accounts like Facebook, Twitter and Instagram. By participating in this cultural phenomenon, dealerships can easily find some common ground with customers.
Mobilize your audience and make them part of something special.
Pro Tip: Use the Proper Hashtags: #Pokemon and #PokemonGo
5 Social Media Content Ideas
1. Showoff Pokémon That Appear at Dealership
There are a lot of different Pokémon out there who fall into various category types. Post screenshots of Pokémon at your dealership with a clever caption to get users in your store.
Pro Tip: Use an "Incense" to Find Out
The easiest way to find out which lurk your dealership is to open up the app at dealership location, lay down an incense and screenshot a picture.
2. Make a Meme
3. Create a Poll on Twitter
Creating a poll on twitter is quick and easy.
4. Encourage Previous Buyers to Tweet at Dealership
Reach out, start a conversation, and offer them some sort of incentive to previous buyers. Have them tweet at your dealership with a picture of the car they purchased with a Wild Pokémon for *insert incentive*.
5. Create Your Own Pokémon
Grant Cardone is Doing an Awesome Job At This Already, Of Course.
Don't Forget to Get More Exposure by Using Paid Ads
For best results, put some money behind the interactive content you've created and do a paid advertising campaign on a social media channel. The cool thing about social media advertising is that you can easily build and reach a very specific audience. Therefore we suggest to target local customers who already "like" Pokémon Go on Facebook or have interest in the game.
Love it or hate it, Pokémon Go is THE biggest mainstream Augmented Reality Game to date and ultimately, there’s unlimited potential for dealerships to put a creative twist on this phenomenon. I can’t guarantee a direct ROI if you choose to implement these creative ideas, but I can guarantee the customers that you delight today are going to remember you tomorrow.
Please leave us your thoughts in the comments!
Has your dealership implemented anything creative around the Pokémon Go craze?
Do you have any creative marketing ideas you'd like to share?