Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.
VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.
The purpose of extensions, used on Google's search results page by advertisers, is to expand your ad with additional information. It gives people more reasons to choose your dealership with extra real estate on the search results page and typically increase ads’ click-through-rate by several percentage points.
As Google continues to innovate the search experience for users, they have officially launched a text ad extension, Pomotion Extensions.
94% of franchise dealers say adwords is a required investment as part of their SEM strategy1, but how can dealers be so sure those online ads are turning into in-store customers?
Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Google Adwords Search Network.
Wouldn’t it be cool to have a way for a customer to directly text your dealership from an Ad in Google to schedule a service appointment or get a quote?
If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching.
This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search.
The shift to mobile is no longer happening, or will happen - the shift to mobile has happened.
Google continues to innovate the digital advertising world when it comes to improving the search experience for users, keeping a mobile-centric focus and ensuring consistency across all types of devices.
There has been a lot of huge changes this year when it comes to Google's Search Engine Results Page format. Earlier this year we witnessed the Search Engine Results Page change format completely excluding right-side ads. In late March, we watched as Google announced it's release of Model Automotive Ads and Dealer Automotive Ads. Now, we are witnessing Google's newest innovative change towards a mobile-centric world that will impact every single Google advertiser: Expanded Text Ads.
- What Expanded Text Ads Are
- Why Dealers Should Care
- Expanded Text Ads vs Standard Text Ads
- Best Practices
- How to Make The Most Out of Expanded Text Ads
Back in the day, car shoppers went directly to the source to answer all their questions- a dealership.
The buyer's journey involved day long adventures from dealership to dealership where they explored products and prices in real-life to make informed decisions about their purchase. It truly was up to the dealership’s performance to determine if they sold a vehicle.