I think we all agree that reviews are an important part of digital marketing. More and more research shows that reviews influence where customers want to do business. So how can you get more Google Reviews, well - here is a simple way for intice dealers to get more Google Reviews with no effort.
Prime Now, Drive Now - Amazon Prime Now Hyundai Test Drive | 2017 Hyundai Elantra
With this new service, you cannot buy a new Hyundai from Amazon, yet - but I am sure that buying cars online from Amazon.com is not that far away. And I am equally sure that Jeff Bezos is very interested in selling cars in his "Everything Store"
The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.
You’ve created a great website and you are getting a ton of traffic, but it is not driving the conversion that you are expecting.
Do you know your data?
Everyday we are able to solve for problems relative to our own situations.
If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching.
This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search.
The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.
Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase.