I think we all agree that reviews are an important part of digital marketing. More and more research shows that reviews influence where customers want to do business. So how can you get more Google Reviews, well - here is a simple way for intice dealers to get more Google Reviews with no effort.
You've spent what seems like a lifetime strategizing your dealership's digital presence ensuring every part of your strategy is ready to win the battle.
VDPs (Vehicle Details Pages) and their lead conversion forms included are typically the #1 source for leads from a dealership website. In fact, 94% of customers are looking at inventory online before buying a vehicle.
All dealerships have recognized this higher demand in consumer behavior which has caused the atypical VDP page to become overweight with content.
With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.
With more than 900 million active Gmail users, it’s no surprise Google has seen this as an opportunity to target those users with ads. With that being said, Google has officially launched their newest tool added to the Adwords Display Network, Gmail Ads. An ad that lives and breathes within your customers or potential customers gmail inbox.
The average automotive dealership website lead to visitor (LTV) conversion rate is less than 2%... which poses a huge challenge for Automotive Dealers.
If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching.
This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search.
The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.
Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase.
On March 30, Google announced it’s release of mobile Model Automotive Ads and Dealer Automotive Ads.