We Are Officially a Google Premier Partner

by Marissa Marazzi on February 15, 2017

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We are excited to announce that we have officially qualified to receive the Google Premier Partner status.

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Coincidence or Conspiracy? More Likely, You’re Experiencing the Frequency illusion

by Marissa Marazzi on January 27, 2017

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Have you ever learned the definition of a new fancy word you've never heard of and then start to hear, read and see it EVERYWHERE? Coincidence … or conspiracy? More likely, you’re experiencing the “frequency illusion”.  

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SEM, PPC, SEO and Google AdWords- WTF is the difference?

by Marissa Marazzi on October 21, 2016

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When it comes to planning your digital strategy you’ll hear a lot about these specific keywords: SEM, PPC, SEO and Adwords. All of these keywords are equally complex and can become easily confused.
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Amazon Launches Massive Virtual Showroom "Vehicles"

by Marissa Marazzi on August 25, 2016

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7 Ways to Increase Customer Engagement on Your Website

by Marissa Marazzi on August 18, 2016

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As an automotive professional, you don’t need statistics to confirm that your dealership website and digital presence can either break you or make you.

Here’s how successful automotive dealerships make the most out of every customers’ digital interactions:

 

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Data Science: Known Unknowns

by Marissa Marazzi on August 16, 2016

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Do you know your data? 


Everyday we are able to solve for problems relative to our own situations.

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Google Launches Price Extensions for Mobile Text Ads

by Marissa Marazzi on August 02, 2016

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If we’ve learned one thing from Google in 2016, it’s that they are NOT messing around when it comes to innovating digital marketing in our mobile centric world. They've made it loud and clear that mobile has become the dominant way users are searching. 

This year alone we’ve seen countless huge changes Google has made to their Search Engine Results Page recognizing that mobile is the preferred method to search. 

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5 "Pokémon Go" Content Marketing Ideas

by Marissa Marazzi on July 18, 2016

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Attract, Engage and Delight Customers Online Using Pokémon GO

You don't need to be a Pokémon Master to capitalize on this opportunity. 

Social Media wasn’t made for marketers to spit advertisements at people. Rather it’s initial purpose, according to Mark Zuckerberg, was to accomplish a social mission- to make the world more open and connected.

When it comes to the Pokémon Go Craze, how many of your fellow competitors are using it to connect with customers online?

Probably none.

Here’s your chance to actively get in on the conversation and get customers to participate with you from a digital standpoint.

  • Drive Customers from Online to In-Store 
  • Create Strong Emotional Connections with Customers
  • Engage the Oh-So-Difficult Millennial Market
  • Give Customers an Incentive to Choose your Dealership Over Others
  • Make 'Em Remember You 
  • Turn Your Previous Customers Into Fans 
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How to Use "Pokémon Go" to Drive Foot Traffic

by Marissa Marazzi on July 15, 2016

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Catch 'em all using Pokémon Go

Pokémon Go is an Augmented Reality App. Meaning, it mixes real-world elements, your GPS, camera and clock to allow users to search, capture, and train Pokemon characters.

Since it’s release on July 6, 2016, it has been crowned to be The Biggest Mobile Game In History by SurveyMonkey.

As of right now, in the United States, Pokémon Go has an estimated 21 Million Daily Active Users. Meaning, It’s already bigger than Tinder, Twitter, Netflix and soon will Surpass Facebook, Snapchat and Google Maps. That’s jaw-dropping impressive.

This beautiful relationship of IP, Technology and Gameplay is not just a trend, but a sustainable beast.

So, how can this Pokémon Go Phenomenon positively impact your dealership?

Read on to learn how in 5 Steps Pokémon Go can: 

  • Give Customers an Incentive to Choose your Dealership Over Others
  • Drive Unlimited Foot Traffic to Your Dealership for only $1.19 an Hour
  • Create Strong Emotional Connections with Customers
  • Engage the Oh-So-Difficult Millennial Market
  • Create Real Conversations with Real Customers On Social Media

Plus, Checkout this List of Social Media Content Ideas perfect for any of your Social Media Accounts. 

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Is YouTube Replacing the In-Person Test Drive?

by Marissa Marazzi on May 13, 2016

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The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.

Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase. 

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