Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.
VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.
The biggest challenge for a dealership website is converting visitors into customers. One of the best ways, is to ensure that people visiting your site can quickly and easily find what they are looking for- so they can give you an in-person visit.
So how can a dealership presence online make the customer journey as pleasant and rewarding as possible?
As described by Google, Visual Sitelinks are a “mobile-only format that shows relevant images with descriptive text via a swipeable carousel". Very similar to Facebook’s popular and mobile-friendly carousel image ad format.
We don’t just give you clicks, we equip you with conversion tools that turn into quality showroom traffic, appointments and sales.
Increasing lead conversion rates is something that should be a concern for every dealer. Using Overlays, such as intice, is an effective way to accomplish this goal and create interactive experiences that’ll engage consumers on a dealership’s website. Our lead conversion technology isn’t simply built to connect dealers to customers, it’s to do it in a way that brings value to both sides of every opportunity to prime an exceptional in-store experience.
With so many touch points in a customer’s purchase journey online, the need to leverage digital and drive online to in-store conversions has never been greater. The good news, is that there’s a solution for automotive dealers to reach customers throughout their online purchase journey with an automotive incentive marketing approach.
In my most recent post on DrivingSales, I spoke about the 10 Thoughts Millenials Have When Searching for a Car Online to share my insights and perspective of what it’s like shopping for a car online from the eyes of a millennial.
Lately, the newest website design trend for Automotive Dealers has become an Autoplaying Homepage Video. This hot new design trend has been popping up on several dealer website’s taking the place of traditional sliders.