5 Things I learned from the Google Premier Partner Summit

by David Farmer on October 06, 2017

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Earlier this year intice earned the Premier Google Partner Badge for our Search Engine Marketing Solution ingauge.digital.   We are proud of this achievement and we continue to aspire to maintain this award by serving our dealer clients with the highest level of strategy and service.

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Use an Incentive to Convert Leads: Why Your CTA is NOT WORKING!

by David Farmer on September 25, 2017

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Q:     WHY USE AN INCENTIVE?

A:     BECAUSE THEY WORK!

The Incentive Marketing architecture is a powerful tool for affecting behavior. 

In order to convert anonymous website visitors into leads and encourage them to “give up their information” and “commit” to actually coming in store, you need to offer them something in return.

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Are Click-To-Call Campaigns Obsolete?

by Jessie Wilson on June 27, 2017

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Here at intice®, we are always testing and trying new strategies with our Adwords accounts. We are currently running a test inside of Adwords with Google for a couple accounts to see if the Click-to-Call Campaigns and Call Only Ads have any value to the Adwords accounts. Due to multiple recent advancements to the Adwords System, these types of campaigns may have become obsolete. As part of our strategy, we aim to dominate the competition and always claim the number one ad position. But, if that ad position is won and a Click-to-Call or Call Only Ad is triggered, you’ll loose 75% of the ad space you could’ve had WITH an option to call.

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WTF is VDP Retargeting & why should I care?

by David Farmer on June 13, 2017

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VDP Retargeting is simply retargeting a visitor from a VDP - or Vehicle Display Page on your website.

 

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3 Quick Tips to Increase User Experience on Your Dealership Website

by Marissa Marazzi on May 19, 2017

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The biggest challenge for a dealership website is converting visitors into customers. One of the best ways, is to ensure that people visiting your site can quickly and easily find what they are looking for- so they can give you an in-person visit.

So how can a dealership presence online make the customer journey as pleasant and rewarding as possible? 

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[Google AdWords Update] Visual Sitelinks

by Marissa Marazzi on April 19, 2017

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As described by Google, Visual Sitelinks are a “mobile-only format that shows relevant images with descriptive text via a swipeable carousel".  Very similar to Facebook’s popular and mobile-friendly carousel image ad format.

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Turn Leads Into Customers With Less Effort

by Marissa Marazzi on March 17, 2017

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We don’t just give you clicks, we equip you with conversion tools that turn into quality showroom traffic, appointments and sales. 

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6 Questions Dealers Should Ask to Dominate 2017

by Marissa Marazzi on January 03, 2017

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As the end of the year closes and the New Year begins, it’s time to start re-evaluating what goals will be top of mind for 2017.  Below, we’ve highlighted the key digital marketing insights and top questions dealers should be asking themselves to dominate in 2017.
 
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Customize Your Exit Intent Overlay Copy

by Marissa Marazzi on December 21, 2016

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Increasing lead conversion rates is something that should be a concern for every dealer. Using Overlays, such as intice, is an effective way to accomplish this goal and create interactive experiences that’ll engage consumers on a dealership’s website. Our lead conversion technology isn’t simply built to connect dealers to customers, it’s to do it in a way that brings value to both sides of every opportunity to prime an exceptional in-store experience. 

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Build a Stronger Digital Presence Using Automotive Incentive Marketing

by Marissa Marazzi on December 19, 2016

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With so many touch points in a customer’s purchase journey online, the need to leverage digital and drive online to in-store conversions has never been greater. The good news, is that there’s a solution for automotive dealers to reach customers throughout their online purchase journey with an automotive incentive marketing approach.

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