Is YouTube Replacing the In-Person Test Drive?

by Marissa Marazzi on May 13, 2016

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The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.

Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase. 

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