5 "Pokémon Go" Content Marketing Ideas

by Marissa Marazzi on July 18, 2016

[fa icon="comment"] Leave a Comment

Attract, Engage and Delight Customers Online Using Pokémon GO

You don't need to be a Pokémon Master to capitalize on this opportunity. 

Social Media wasn’t made for marketers to spit advertisements at people. Rather it’s initial purpose, according to Mark Zuckerberg, was to accomplish a social mission- to make the world more open and connected.

When it comes to the Pokémon Go Craze, how many of your fellow competitors are using it to connect with customers online?

Probably none.

Here’s your chance to actively get in on the conversation and get customers to participate with you from a digital standpoint.

  • Drive Customers from Online to In-Store 
  • Create Strong Emotional Connections with Customers
  • Engage the Oh-So-Difficult Millennial Market
  • Give Customers an Incentive to Choose your Dealership Over Others
  • Make 'Em Remember You 
  • Turn Your Previous Customers Into Fans 
Read More [fa icon="long-arrow-right"]

How to Use "Pokémon Go" to Drive Foot Traffic

by Marissa Marazzi on July 15, 2016

[fa icon="comment"] Leave a Comment


 

Catch 'em all using Pokémon Go

Pokémon Go is an Augmented Reality App. Meaning, it mixes real-world elements, your GPS, camera and clock to allow users to search, capture, and train Pokemon characters.

Since it’s release on July 6, 2016, it has been crowned to be The Biggest Mobile Game In History by SurveyMonkey.

As of right now, in the United States, Pokémon Go has an estimated 21 Million Daily Active Users. Meaning, It’s already bigger than Tinder, Twitter, Netflix and soon will Surpass Facebook, Snapchat and Google Maps. That’s jaw-dropping impressive.

This beautiful relationship of IP, Technology and Gameplay is not just a trend, but a sustainable beast.

So, how can this Pokémon Go Phenomenon positively impact your dealership?

Read on to learn how in 5 Steps Pokémon Go can: 

  • Give Customers an Incentive to Choose your Dealership Over Others
  • Drive Unlimited Foot Traffic to Your Dealership for only $1.19 an Hour
  • Create Strong Emotional Connections with Customers
  • Engage the Oh-So-Difficult Millennial Market
  • Create Real Conversations with Real Customers On Social Media

Plus, Checkout this List of Social Media Content Ideas perfect for any of your Social Media Accounts. 

Read More [fa icon="long-arrow-right"]

Is YouTube Replacing the In-Person Test Drive?

by Marissa Marazzi on May 13, 2016

[fa icon="comment"] Leave a Comment

The purchase journey of a modern day automotive shopper is centered around ease and immediacy with the internet making up the majority of the process.

Getting behind the wheel for a test drive can be a stressful experience for the customer: unfamiliar vehicle, chatty pressuring salesman in the passenger seat, and a huge financial decision on the line. Which makes it no surprise that consumers are turning to YouTube to help assist their decision on what type of vehicle to purchase. 

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates