What is Digital Marketing?
Digital Marketing is a component of advertising that uses internet and online digital technologies, including; mobile devices, desktop computers and any other form of digital media, to promote products and/or services. Digital Marketing is becoming more and more important for every business to incorporate into their complete marketing efforts. In many cases, Digital Marketing expenditures are out-pacing traditional platforms such as TV, Print and Radio.
Spec-Ops: Digital provides advanced Digital Marketing services for the following areas:
- Google Adwords Search Engine Marketing
- Ad Specials Targeted Display
- VDP Retargeting
- SRP Retargeting
- Facebook/Instagram Ad Specials Targeted Display
- Facebook/Instagram Inventory Ads
- Facebook/Instagram Video
- Facebook/Instagram Events
- YouTube/TrueView Video
- Analytics/Attribution Reporting
Google Ads: Search Engine Marketing
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
- Maximize Conversions Bidding
- Responsive Ad Creation
- Dynamic Inventory Integration, VDP-URL/ Keyword/Ad Text
- Daily Budget Optimization
- Ad Testing & Rotation
- Optimized Ad Scheduling
- RLSA, Geo, & In-market Targeting
- Negative Keywords & Geo Exclusions
- Ad Text Consistency
- Landing Page Audits
Google Marketing Platform:
Display & Video 360
A smarter platform for better results.
Reach the right people: Access all of your audience insights in a single tool, so you reach the right people with your message. With specialized options for keywords, demographics, and remarketing, you can reach more customers by encouraging them to notice your brand, consider your offerings, and take action.
Put intelligent automation to work: Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster. Fueled by powerful machine learning algorithms, our automated bidding strategy drives performance at scale to help you reach your goals. You can even automate the direct sales deal-booking process and apply real-time audience data to your reservation buys.
Control your campaigns: See precisely how your money is being spent and know exactly where your ads are running so you can take the steps to adjust your campaigns. You choose the ad format, audience, how much you want to spend, and more.
Display & Video 360 has features you need — like shared creative workspace and automated bidding — to improve collaboration and drive better results.
Key strategies that can help influence car buyers and increase sales through advertising on Facebook.
The Four Strategies
- Why Buy Here:78% of car shoppers in the US who plan to purchase a vehicle within 3 months haven’t chosen what dealership they will buy from. The “Why Buy Here” strategy helps you to promote your dealership brand and differentiate yourself from your competitors.
- Reach ready-to-buy consumers: Facebook is the most frequently used touchpoint throughout the auto purchaser’s journey. This strategy uses advanced machine learning to help capture prospective in-market shoppers who are actively researching online by delivering VIN specific dynamic ads.
- Build customers for life: Whether they’re looking for a new car or an oil change, the Facebook Family of Apps and Services enables you to reach out and communicate with your consumers about what matters most to them in order to help retain and capture new customers.
- Drive promotions and events: Amplify important dealership moments using Facebook’s event-based ad unit. Generate excitement around your test drive campaigns, sponsored events and other key moments at your dealership!